Archive for April, 2009

In the News…

Check out the latest from our friends at CincyChic:

Home, Green Home!

And be sure to get out and enjoy all the local offerings on Earth Day, like the Eco Go Go Fashion Show on Fountain Square at noon through the flower carpet, among other great events!


April 21, 2009 at 10:23 pm Leave a comment

Green Retrofits for Older Homes

Jami and I advocate renovation and redevelopment of existing buildings when possible –  the vast majority of our business is residential re-sale, close to the urban core.  A great number of our buyers are looking for impressive, older homes with period details and loaded with charm.  These Victorians, Neo-Colonials, Italianate, Second Empire and other 100+ year old homes that we are so fortunate to have lining our city streets tend to have “space issues” – not the old concern of the past that a family would outgrow a starter home, but rather “It’s too big!  How on earth am I going to pay for the energy costs of this beast?”  

Cincinnati has managed to foster a stable housing market in comparison to national fluctuations, and housing prices have stayed very accessible for many families, allowing modest home buyers to afford these grand old homes in neighborhoods all across the city.  A modest price tag makes that original charm even more appealing… until you bring in the thermal imaging camera.

Those of you that know how we work are familiar with our prescription:  You are in love with that large, drafty old house?  You don’t have to give up your dreams – begin with an energy audit!  Let the experts tell you where energy is being lost, and we can help you with the resources to begin the green retrofits and upgrades for all budgets.  Anyone catch this Op-Ed in the New York Times last Sunday?    Read on…

This Wasteful Old House, Richard Moe

April 10, 2009 at 12:33 pm Leave a comment

Greenwashing… Tired of “Green?”

I can’t seem to say two sentences about the environment, sustainability or eco-friendly without using  the word “green.”  I am so tired of “green” that I nearly choke on it as it passes my lips… and I’m about as “green” as they come!  Be a responsible consumer, think about your choices in the marketplace, the companies you support and their impact on the environment. 

This just in from The Center for Media Research, thanks to our friend Ann Keeling of Christofoli/Keeling:

Thursday, April 9, 2009 

Consumers Want Proof It’s Green 

According to the new BBMG Conscious Consumer Report: Redefining Value in a New Economy, 23% of U.S. consumers say they have “no way of knowing” if a product is green or actually does what it claims. But, 77% agree that they “can make a positive difference by purchasing products from socially or environmentally responsible companies,” and they are actively seeking information to verify green claims.

To find the necessary information, consumers are:

  • most likely to turn to consumer reports …..29%
  • most likely to look at certification seals or labels on products …..28%
  • most likely to consider the list of ingredients on products …..27%
  • least likely to look to statements on product packaging …..11%
  • least likely to believe company advertising …..5%

Raphael Bemporad, co-founder of BBMG, says “… consumers are redefining what truly matters and evaluating purchases based on both value and values…  by delivering… price, performance and purpose… brands will be able to close the green trust gap… “

Key findings from the Conscious Consumer Report (2009):

  • 67% Americans agree that “even in tough economic times, it is important to purchase products with social and environmental benefits”
  • 51% say they are “willing to pay more” for them
  • 66% say price very important in purchase decision
  • 64% look for quality  
  • 55% want “good for your health”
  • 49% look for “made in the USA”

Green benefits have increased in importance since last year, says the report:

  • Energy efficiency (47% very important in 2008, 41% in 2007)
  • Locally grown or made nearby (32% in 2008, 26% in 2007)
  • All natural (31% in 2008, 24% in 2007)
  • Made from recycled materials (29% in 2008, 22% in 2007)
  • USDA organic (22% in 2008, 17% in 2007)

When asked unaided which companies come to mind as the most socially or environmentally responsible companies:

  • 7% of Americans named Wal-Mart
  • 6% said Johnson & Johnson
  • 4% Procter & Gamble
  • 4% GE
  • 3% Whole Foods

Asked to name the least responsible companies:

  • 9% named Wal-Mart
  • 9% said Exxon Mobile
  • 3% GM  
  • 3% Ford
  • 2% Shell
  • 2% McDonald’s

41% of Americans could not name a single company that they consider the most socially and environmentally responsible. And:

  • 71% of consumers agree that they “avoid purchasing from companies whose practices they disagree with”
  • 55% tell others to shop products based on a company’s social and environmental practices
  • 48% tell others to drop products based on a company’s social and environmental practices

Mitch Baranowski, co-founder of BBMG, concludes that “At a time of… growing demand for accountability, … consumers are rewarding brands that align with their values… punishing those that don’t… and spreading the word with their family, friends and peers… “

For more information, and access to purchase report from BBMG, please visit here.

(Jami and I welcome you to do your due diligence and look into our business practices, speak to references… or call us directly and we’d be happy to talk to you about our commitment to “green” – that oft-abused word – in person.  Thanks!)

April 9, 2009 at 7:35 pm Leave a comment

Who Are We?

Libby Hunter and Jami Stutzman are local Cincinnati Realtors and members of the U.S. Green Building Council who have a passion for sustainable living. Environmental responsibility lies at the core of our business practice - let us show you how we can help with ecologically-minded real estate needs. Please browse our blog, visit our local green vendors' websites and if you are in the market to buy or sell a home, let us show you how green features can make all the difference in your experience!

Contact Us

Jami Stutzman: 513-515-0689
Libby Hunter: 513-260-9632

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